ChatGPT Improves Employee Productivity: The Moderating Role of Digital Literacy among Public Sector Employees in Lampung

Abstract

The development of artificial intelligence (AI) technology has driven significant changes in organizational work practices, including in the public sector. One of the technologies that is increasingly being used is ChatGPT which is able to support various knowledge-based activities. This study aims to analyze the influence of the use of ChatGPT on the work productivity of public sector employees in Lampung Province and test the role of digital literacy in this relationship. The study used a quantitative approach with a survey method of 150 public sector employees selected using purposive sampling techniques. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results of the study show that the use of ChatGPT has a positive and significant effect on digital literacy and employee work productivity. In addition, digital literacy also has a positive and significant effect on work productivity. The results of the indirect effects analysis show that digital literacy plays a significant role in strengthening the relationship between ChatGPT use and work productivity. These findings indicate that the benefits of using ChatGPT on productivity will be more optimal if supported by an adequate level of digital literacy. This research makes an empirical contribution to the literature on the adoption of artificial intelligence in the public sector and emphasizes the importance of developing digital competencies in supporting organizational digital transformation.